About Us
Our Mission
Raising resilient, confident, curious, capable kids, through outdoor play, team-based adventures, and real-world problem-solving.
At Sniff Squad, we believe the best life skills aren't learned behind a screen. They're discovered in the dirt, the wind, and the joyful chaos of following a dog's nose on the trail. We exist to get kids moving, thinking, and connecting, with their dogs, their peers, and the world around them.
Our gear isn't just cute (though it is); it's a badge of purpose. Every tee, pouch, and cap is a signal: this kid is on a mission!
Because when kids lead the mission, train their dog, decode the clues, and collaborate with their squad, they're not just having fun, they're building real world skills that matter.
Sniff Squad isn't just a book.
It's a movement!
We know parents are tired of nagging. Tired of screens. Tired of solo dog walks.
Sniff Squad flips the script: kids become the leaders, dogs become the teammates, and parents get to watch their children learn, problem-solve and thrive. Whether you're gearing up for a backyard mission or a park pursuit, our gear is designed to empower kids (and parents) to take charge - and look awesome doing it.
Join us in raising the next generation of problem-solvers, trailblazers, and dog-loving leaders.
Buy the book, wear the gear, get the word out!